With the support of the NEW TALENT AWARD, photographers can turn their "images in their imagination" into reality. The search is not for finished projects on a given theme, but for image ideas that arouse curiosity for more. All winning entries will be published by the German photographers magazine ProfiFoto and will be part of a group exhibtion.

  
Part of the Jury are editors of ProfiFoto magazine as well as representatives of Canon, WhiteWall, laif agency, Hahnemühle as well as independent photo curators.

A jury of experts will award prizes to five photography projects. The jury will also select the three best works from the total of ten winning works in the two competitions of each year. These will receive cash prizes totaling 3,000 euros (1st place 1,500 euros, 2nd place 1,000 euros, 3rd place 500 euros). All winning entries will be published in ProfiFoto and be part of group exhibitions.

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